Alumnus Sierra Sutton graduated in 2011 and went to Southern Methodist University. While in high school Sutton participated in band.
What have you done after high school?(College, jobs, etc.)
“After graduating, I went on to attend Southern Methodist University where I received a BA in Creative Advertising and BS in Psychology,” Sutton said. “While an undergrad, I interned for various advertising agencies in Dallas such as 3Headed Monster, The Dealey Group, and The Richardson Group as a copywriter. After graduating from SMU, I moved to Atlanta with my boyfriend Cameron and two cats, to become a writer at BrightHouse; a creative consulting agency part of the parent company BCG.”
What made you want to do what you are doing now?
“I knew I wanted to become a copywriter after taking a course at Ben Barber called Intro to Advertising during my Sophomore year,” Sutton said. “We spent the majority of class time watching hilarious commercials, creating silly advertising campaign concepts, and learning how to work in the Adobe creative suite. I give all credit to my (so far) successful career to that class. Because of it, I never once questioned what I wanted to do, like so many our age do, and fortunately was able to start on the path to where I am now at an early age.”
What did you learn or experience in high school affect you in college and beyond?
“Besides taking the class that shaped my career goals, my junior year english course taught me skills I use everyday: rhetoric and fact checking,” Sutton said. “We live in an era where the speed and availability of information is unlike ever before, which despite being an amazing tool we often take for granted, allows incorrect information (often as a tool of propaganda) to travel quickly as well. Learning to discern what makes an argument valid and a source credible is something I am very much grateful for, and owe to my Legacy english teachers.”
Explain your job now, what you are doing, different aspects of your job.
“At BrightHouse, we help Fortune 500 companies around the world discover and articulate their timeless Purpose,” Sutton said. “We do this by working with experts in various fields to gain insight into timely needs in the world, and how these companies can uniquely fulfill them. As a writer, it’s my job to uncover this Purpose and worldly need, and articulate it into a short, memorable, authentic statement, as well as an accompanying story and film. Here, we call writer’s a jack-of-all-job-positions, because we combine strategy, research, writing, and design to bring Purpose to life. I spend most of my days in client meetings, collaborating with my team, on a film set, or working from home (which we do every Wednesday. How cool is that!?). My company is unlike others in that we are a collection of cultures, work styles, and personalities, which enables us to create inspiring work for companies that will help them change the world.”
What are your plans for the future?
“I hope to someday become a creative director for BrightHouse, or perhaps move on to working solely in film,” Sutton said. “I’ve discovered that while writing is my passion, screenwriting is my favorite kind of writing. Atlanta has become known as the “Hollywood of the South”, with a huge film scene. So, I plan to stick around here for a while and see where life takes me.”
What is your advice to current high schoolers?
“Try as many things as you can now,” Sutton said. “Take that cello class, try out for the tennis team, or make that movie with your friends. Once you graduate, you’ll have very little time to try new things, and you’ll wish you had when you could. It’s also a great way to see what passions or hobbies you never knew you had, which could even become future career paths. If I hadn’t taken that Intro to Advertising class (which I did to fill an elective on a total whim) I have no idea where I would be right now. So pick up a paint brush, camera, or pen and make something. Do something. Be something. Because now is the time to try.”